Russia: Strategic developments in Moscow
The highest-grossing film of the month in Russia was "Twilight." Yes, that one. The film was re-released in Russia on September 17 and has already grossed 340 million rubles. In terms of earnings, it surpassed new releases – the films "How Ivan Got to the Fairy Tale" (296 million) and "The Ninth Planet" (183 million). This is the first time that an old film, rather than a new one, has become the highest-grossing film of the month, RBC writes, citing data from the Unified Automated Information System (EAIS) of the Cinema Foundation. It records all box office data in Russian film distribution since 2015. Almost half of the audience for the re-release of "Twilight" in Russian cinemas were people aged 18-24, said Maria Shcherbal, director of the research company Wanta Group, to RBC. "Word of mouth played a very big role here: in the second week, 36% of viewers learned about the film from social media, another 29% from friends and acquaintances, and every fifth person cited recommendations as one of the reasons for going to the cinema," she added.
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